Tag Archives: water footprint

Spring in Full Swing

It’s going to be a really busy week here at Closettour.

“Where, at Closettour?” You might ask, and you would not be wrong, since the office travels where I do, whether the San Juan Mountains, San Clemente or Sweden. But for the moment, when I’m not wondering what to wear from my closet in Williamsburg, I’ll most likely be here: the newly minted Center for Journalistic Innovation at CUNY.

This is where a few of us working with grants from Jeff Jarvis Entrepreneurial Journalism class will be working. As you can see, it’s still a place in progress (more computers to come), and I’ve been told I’ll be responsible for the layout, as the aesthetically inclined chick in this incubator.

File:Pink peeps.jpg

This is a very different role from my one at Edun, where I simply packed boxes and got out of the way when we moved our offices from SoHo to Tribeca. But here, it’s a wholly different crowd of co-workers. For the last several months, I’ve worked back-to-back with Joe Filippazzo and Tom Clark, who founded Knotebooks, an open-source site for physics lessons.

Yesterday Tom asked me whether I felt pressure to always dress the part of a person covering fashion. And yet, I could have asked him the very same question–see his tee-shirt below, which reads, “No, I will not fix your computer.” Incidentally, that was what I had just asked him to do. Who’s dressing the part now?

Actually we both are.

I happened to be wearing this little Loomstate vest, a favorite layering piece this time of year. On the subway a few days ago, I ran into Berrin Noorata, who I used to share that SoHo office with when Loomstate, Rogan and Edun were all under one roof. Berrin organizes the brand’s parties, and she told me not to miss the one to celebrate Earth Day tomorrow night. I will not, and you shouldn’t either. They even have a school bus for downtowners.

And speaking of Earth Day, it will be interesting to see what comes of the CEO Water Mandate Meeting, also happening this week, over at the United Nations. Henrik Lampa, H&M’s Environmental Supply Chain Manager, who I met in Stockholm, told me one of H&M’s main issues when it comes to water conservation is denim washing, and he’ll be looking at how the clever application of chemistry might reduce the water footprint of a pair of jeans. H&M has had their fair share of environmental missteps over the last few months, but there’s no denying that they apply some serious manpower (and money) to investigating how the fashion industry might leave a lighter footprint on the planet.

jeans H&M Shop Online

It’s a complicated relationship, and one I’ll explore further on a site I’m developing about sustainable style, based on material from Sweden. So, that’s what I’m working on between the lines of the blog here, and I’m looking forward to sharing more of it soon. Assuming I sustain until the end of the week, I’ll be styling pre-loved prom dresses for their new owners on Saturday morning–email operationfairydustnyc@yahoo.com if you’re interested in joining me–or you can always find me right here, wondering what to wear.

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