Tag Archives: edun

Spring in Full Swing

It’s going to be a really busy week here at Closettour.

“Where, at Closettour?” You might ask, and you would not be wrong, since the office travels where I do, whether the San Juan Mountains, San Clemente or Sweden. But for the moment, when I’m not wondering what to wear from my closet in Williamsburg, I’ll most likely be here: the newly minted Center for Journalistic Innovation at CUNY.

This is where a few of us working with grants from Jeff Jarvis Entrepreneurial Journalism class will be working. As you can see, it’s still a place in progress (more computers to come), and I’ve been told I’ll be responsible for the layout, as the aesthetically inclined chick in this incubator.

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This is a very different role from my one at Edun, where I simply packed boxes and got out of the way when we moved our offices from SoHo to Tribeca. But here, it’s a wholly different crowd of co-workers. For the last several months, I’ve worked back-to-back with Joe Filippazzo and Tom Clark, who founded Knotebooks, an open-source site for physics lessons.

Yesterday Tom asked me whether I felt pressure to always dress the part of a person covering fashion. And yet, I could have asked him the very same question–see his tee-shirt below, which reads, “No, I will not fix your computer.” Incidentally, that was what I had just asked him to do. Who’s dressing the part now?

Actually we both are.

I happened to be wearing this little Loomstate vest, a favorite layering piece this time of year. On the subway a few days ago, I ran into Berrin Noorata, who I used to share that SoHo office with when Loomstate, Rogan and Edun were all under one roof. Berrin organizes the brand’s parties, and she told me not to miss the one to celebrate Earth Day tomorrow night. I will not, and you shouldn’t either. They even have a school bus for downtowners.

And speaking of Earth Day, it will be interesting to see what comes of the CEO Water Mandate Meeting, also happening this week, over at the United Nations. Henrik Lampa, H&M’s Environmental Supply Chain Manager, who I met in Stockholm, told me one of H&M’s main issues when it comes to water conservation is denim washing, and he’ll be looking at how the clever application of chemistry might reduce the water footprint of a pair of jeans. H&M has had their fair share of environmental missteps over the last few months, but there’s no denying that they apply some serious manpower (and money) to investigating how the fashion industry might leave a lighter footprint on the planet.

jeans H&M Shop Online

It’s a complicated relationship, and one I’ll explore further on a site I’m developing about sustainable style, based on material from Sweden. So, that’s what I’m working on between the lines of the blog here, and I’m looking forward to sharing more of it soon. Assuming I sustain until the end of the week, I’ll be styling pre-loved prom dresses for their new owners on Saturday morning–email operationfairydustnyc@yahoo.com if you’re interested in joining me–or you can always find me right here, wondering what to wear.

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A Piece of my Heart

Well, dear readers, my heart is pounding, because in less than an hour our Entrepreneurial Journalism class will have the opportunity to pitch our new media ventures to a pretty hard-hitting panel of venture capitalists and media pros. (Perhaps you’ve heard of David Carr or Daylife, or Outside.in?)

I’m a little nervous, but more excited, and as usual I was wondering what to wear for the occasion. So I opted for a comfortable combination that would remind me of the sorts of stories I’m hoping to tell one day, through a more developed version of CLOSETTOUR–because that, if you haven’t figured out, is the idea that I’m presenting. That’s why (so sorry) the blog has been a bit bare lately. 

So, there’s a little snapshot of what I decided to wear: my racing heart as I type before heading to the conference room at CUNY. I’ll fill in later with more details, and detail shots, but in the meantime: The sweater was made in Madagascar, of Italian silk and cotton yarn–I managed its production for Edun. The shirt underneath is Peruvian organic cotton and modal–also for Edun. And the necklace is from an amazing turquoise trader I met in Missouri a couple of weeks ago. She had incredible stories to tell, that for the moment I’m keeping close to my chest. Hopefully this presentation will be the first step towards more resources to pass stories like hers along.

I got a fortune on my teabag yesterday that said, “let your heart speak to other’s hearts.” 

Here’s hopin’…

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The Sartorialist's Dilemma

In yesterday’s introduction, I mentioned Michael Pollan, author of The Omnivore’s Dilemma, a book that poses a simple question, one I spend a good deal of time, energy, and money in efforts to correctly answer: What should we have for dinner?

Here, I’m posing a dilemma even dearer to my heart (rather than my stomach), that also has a bit to do with value, as well as values.

What should I wear?

I spend even more time, energy, and money thinking about what to put on my body than I do thinking about what to put in my body. Both of these “dilemmas,” the omnivore’s and the sartorialist’s, are problems of privilege. It’s because we’re blessed with so many choices, and presumably, a little bit of time, energy, and money, that we can question these matters at all. Combine that with an affinity for fashion, and ever-increasing information, and you’ve got the makings for a great deal of debate.

What on earth am I going to wear?


Sometimes it’s a question of fit, others it’s a question of cost, sometimes it’s about instinct, history, or dare I say, love.

Here’s an idea…I’ll deconstruct what I’ve got on in that snapshot (taken last fall,not for the purpose of this exercise) to give an example.

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Okay, the necklace was my mom’s. It’s a tiny butterfly on a gold chain that my dad gave her a long time ago, and is unquestionably my favorite accessory. An identical necklace would probably twinkle at me from a jewelry store’s display case, but what makes it irreplaceable is its sentimental value.

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The white top came from a little vintage shop in Rio I wrote about for Nylon. You can read a few of the reasons that I loved their store in that little article, and they sort of apply to the top too: it took a little bit of looking to find it, it’s one-of-a-kind, and both delicate and durable. Although the straps are a little fragile, it has worn beautifully. The fabric is a woven cotton, kind of like a thin sheet, so it hasn’t gotten stretched out or pilled. I have no idea how old it is, but I do know that to buy something similar (handmade and well-designed) new, rather than vintage, would be very expensive, and without the joy of discovering a little gem in a special shop at the top of a hill.

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The cardigan is a sample from Edun, the fashion company I went to work for in 2006. I have lots of stories to tell about that, but let’s stick to the sweater. It’s a sample, which is sort of like a rough draft for the fashion industry. It was made at a small factory in Lima, Peru, where the boss lady was a fantastic creative problem-solver, which is pretty important when you’re trying to make a quality product at a specific price. That particular style didn’t make it into the collection, which means the stores didn’t purchase enough to warrant manufacturing, so it was cancelled. At Edun we used to dream about a collection called cancelled to incorporate all the lovely styles that never made it to the market. In the meantime I have my own little collection of cancelled samples–some from various jobs in fashion, others from sample sales. I’ve since updated this one by switching the buttons from metal to old-fashioned black leather knots.

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Topping it off is a wool hat I bought in a market in Arequipa, Peru–a souvenir from a visit to Edun’s yarn manufacturers in the Andes.

So…as you can see, everything has a story. And I’m only scratching the surface here. My hope is that I’m going to be able to use my closet as a case study, to begin asking, on various levels–whether economic or ethical, scientific or sartorial…what to wear?

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