Tag Archives: china

What Would Levi’s Do?

Jeff Jarvis is constantly asking us, What Would Google Do?  Now, as Google threatens to leave China, this piece in today’s WSJ finds a precedent in Levi’s tenuous trade relationship with the country, comparing this moment to the denim company’s exit in 1993 . (They have since returned.) From the article:

“If you look at the Levi Strauss and Google situations,it’s important to see there are similarities but there are differences,” said Sharon Hom, a spokeswoman for the group Human Rights In China. “The impact is much bigger today because it is making it into a public debate in China. Not everyone needs a pair of jeans but everyone needs information.”

So is Google the new Levi’s? Is information the new denim?

Where does that leave information about denim?

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