Bags, Tags and Automobiles

This is my favorite purse. It’s by Jerome Dreyfuss. I got it in Paris four years ago, and to replace it at the designer’s new store in SoHo today would probably cost close to $800. Although it cost a little less then, it is still the most expensive accessory I’ve ever owned. (It was a different place and time, when I traveled to France for fabric shows, and designers subsidized my purchases so they could examine my choices.)

If you’re gasping at the price-tag, consider this: Most women in New York City do not drive cars. Sure, we ride the subway, but in many ways, our purses are our vehicles. They carry our valuables, they are with us everywhere we go and might be one of the first things someone notices about us (depressing, as it is with cars, however true).

image from Chicago Classic Cars

Therefore, like a car, bags must be reliable, comfortable, functional, and ideally, beautiful. But reliability is of utmost importance, lest you end up like Malika Ritchie, who I met during Fashion Week. Malika had traveled from Seattle to work dressing models backstage, and this was after the Karen Walker show, midway through her week:

I’ve had better luck with my Jerome Dreyfuss. I would estimate I carried it every day for the first two years I owned it, and then for the following two, gave it temporary breaks until occasions like Fashion Week or travel required the convenience and convertibility offered by the bag’s design details: the genius key-leash (long enough that you don’t need to detach them), the outer and inner pockets for passports and pens and the inner straps that let you gather it up small when it’s empty-ish, and expand it to hold a notebook when necessary.


That’s not a bad record, when you calculate the price per wear. But then just yesterday, as pictured above, a strap gave way. The bag didn’t come crashing down, no cell phones skipped down stairs. It happened quietly, the strap held strong by reinforcements and buckles until I could knot the end in a temporary fix.

I brought the bag to Sweden last week, where all my cameras, recorders, notebooks and cosmetics likely did it in. That’s also where I met Mike Schragger, at Stockholm’s Sustainable Fashion Academy. There, he proposed an interesting solution: leasing, rather than purchasing clothing. That way companies would be compelled to make their products more durable, since they would be responsible for the maintenance. He compared it to leasing a washing machine from Electrolux–a concept as foreign to a New York City girl as automobile ownership, but compelling nonetheless.

You might be thinking you already heard this idea, from Jennifer Hudson’s character in the Sex and the City movie.

But Schragger’s proposal sounds different–more like making a purchase from a company reliable for repairs and returns like Patagonia, rather than renting a patchwork Louis Vuitton until the trend passes. The benefit, of course, would be that rather than dropping $800 on a new bag (or $1800 in the Vuitton case), you could make smaller payments over the long-term, either working towards ownership, or returning it for a new ride when the time is right.

For the moment I’ll have to take of my own bag maintenance–although there is an updated model at Jerome Dreyfuss’ new downtown dealership I’d love to take for a test-drive.

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2 Comments

Filed under closet case study, in the field, Uncategorized

2 responses to “Bags, Tags and Automobiles

  1. I swear to god, the minute you said ‘lease’ – and I hadn’t scrolled down yet – I was yelling at my computer, ‘Like on Sex and the City!!!!’ – great minds, Jenni Avins, great minds!

  2. It had never crossed my mind to justify buying a top-end bag with the idea of having a bag instead of a car. Brilliant.
    However, I have got a car that I love, so that doesn’t work for me.
    Your bag looks amazing and I hope you can have it repaired.
    I bought my best/favourite bag in 1995 for £90 and it was 50% off full price. That was expensive for 1995. It still have it and use it when I want to carry a brown bag. It has been amazing value for money on a cost-per-wear basis, so I advocate buying quality.

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