For Vanity Fair.com: Is Backlash the New Pink?

Last week I linked to this piece about “buycotting” in The New York Times, which cautioned against confusing cause-related consumption with political engagement.

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That’s what I was thinking about as I wrote this post for Vanity Fair’s website, about the backlash against the branding of breast cancer.  Is Backlash the New Pink?

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