This thought-provoking piece about “buycotting” in Sunday’s New York Times said that 62% of American consumers were willing to “willing to pay $5 extra for a $20 sweater produced more ethically.”
I was curious what the criteria for ethical production were, so I found the study, called Human Rights and Public Opinion: From Attitudes to Action for free on Political Science Quarterly’s website, and found they defined an “ethically produced” sweater as one produced without sweatshop labor. Even more interesting was this factoid–an easy way to take years off your age!
“The largest difference in willingness to pay [extra for ethically-produced goods] occurs between those over and under 60 years old. Older Americans are substantially less likely to say they are willing to pay more for ethically produced goods.”